How to Increase Leads from Google: Proven Strategies for Ranking Higher and Boosting GMB Results
If you’re looking to increase leads from Google, your Google Business Profile (formerly Google My Business, or GMB) is the most powerful tool you have in 2025. Ranking higher on Google isn’t just about having a website; it’s about making your business stand out where customers are already searching—right on Google Search and Maps. Here’s how to start increasing leads from GMB and turn your profile into a lead-generating machine.
Why Google Business Profile Matters for Increasing Leads
Nearly half of all Google searches have local intent, and most people never click past the first page. If your business isn’t showing up in those top spots, you’re missing out on a flood of potential customers. In fact, businesses that keep their Google Business Profile updated and complete see up to a 70% boost in customer visits compared to those who don’t. With Google’s AI now pulling more info directly from your profile—like reviews, hours, and photos—having an optimized page is essential for increasing leads from Google and getting found by the right people.
How to Increase Leads from Google and GMB
1. Keep Your Information Accurate and Consistent
Make sure your business name, address, phone number, and hours are always up to date. Consistency across your Google profile and website helps you rank higher on Google and builds trust with potential leads.
2. Choose the Right Business Category
Selecting the most relevant category for your business helps Google connect you with the right searchers. Don’t just pick the first option—choose the category that truly matches your services.
3. Add High-Quality Photos and Videos
Google loves fresh, engaging visuals. Upload new photos and videos regularly, and tag them with keywords and your location. Businesses with updated images get more clicks, calls, and direction requests.
4. Collect and Respond to Reviews
Reviews aren’t just for show—they’re a major ranking factor. Ask happy customers to leave reviews, and always respond (especially to positive ones). This not only boosts your credibility but also signals to Google that your business is active and trustworthy.
5. Post Regular Updates
Treat your Google Business Profile like a social feed. Share updates, offers, events, or tips at least once a week. Google’s AI rewards active profiles by ranking them higher in local searches.
6. Use Google’s Booking and Messaging Tools
Enable direct engagement features like booking buttons or messaging. These tools make it easy for customers to reach out and convert directly from your profile.
7. Optimize for “Near Me” Searches
Include location-specific keywords in your business description and posts. Mention local neighborhoods, landmarks, or service areas to show up in more “near me” searches.
Ranking Higher on Google = More Leads
Ranking higher on Google means your business is seen first—and that’s where most leads come from. By focusing on your Google Business Profile and following these steps, you’ll be well on your way to increasing leads from Google and dominating your local market.
If you need help optimizing your profile or want to see how you stack up against competitors, reach out for a free assessment. Let’s get your business ranking higher on Google and bring in more leads than ever before!