How to Improve Your Google Business Page (and Why It Matters More Than Ever)
If you’re a local business owner, you’ve probably heard that your Google Business Page is important—but in 2025, it’s absolutely essential. With Google’s new AI overview features, your Google Business Page is now front and center when people search for what you offer. Want to know how to improve your Google Business Page and get found by more customers? Here’s what you need to know.
Why Your Google Business Page Matters
Nearly half of all Google searches are looking for local information, and most people decide where to shop, eat, or book services based on what they see in Google’s search results. Google’s AI now pulls information directly from your business page—like your hours, reviews, photos, and updates—and shows it to potential customers before they even visit your website. If your page isn’t optimized, you’re missing out on valuable leads and sales.
How to Improve Your Google Business Page
1. Fill Out Your Profile Completely
Google rewards businesses that provide complete, up-to-date information. Make sure your business name, address, phone number, website, hours, and business category are all accurate and current. The more details you give, the more likely you are to appear at the top of local search results.
2. Use Relevant Keywords
Just like your website, your Google Business Page should include keywords that your customers are searching for. Add these naturally to your business description and posts—think about the services you offer and the locations you serve.
3. Add High-Quality Photos Regularly
Photos make your business stand out and help customers get a feel for what you offer. Google’s AI loves fresh visuals, so upload new, high-quality images often. Tag them with location-specific keywords for an extra SEO boost.
4. Encourage and Respond to Reviews
Reviews are a huge factor in how you rank locally. Ask happy customers to leave feedback, and always reply—especially to positive reviews. Engaging with your audience builds trust and shows Google that your business is active and reputable.
5. Post Updates and Offers
Treat your Google Business Page like a social feed. Share updates, promotions, events, or helpful tips at least once a week. This keeps your profile fresh and gives Google’s AI more reasons to feature you in search results.
6. Keep Everything Accurate
If your hours, phone number, or services change, update your page immediately. Inaccurate information can frustrate customers and hurt your ranking.
7. Monitor Insights and Adjust
Google provides insights on how people find and interact with your page. Use this data to see what’s working and where you can improve.
Two Quick Action Steps
Check Your Photos: Make sure you have recent, high-quality images that showcase all aspects of your business.
Reply to Reviews: Take a few minutes each week to thank customers for their feedback and address any concerns.
Ready to Stand Out?
Improving your Google Business Page isn’t just about looking good—it’s about getting found, attracting more customers, and staying ahead of the competition. If you want help optimizing your page or just don’t have the time, reach out to me at lauren@rankrisestudio.com or visit www.rankrisestudio.com. Let’s make your business the one everyone finds first!
Want to see how your page stacks up? Ask me for a free Reputation Scorecard and get personalized tips to boost your ranking!