01 — GOOGLE BUSINESS PROFILE

We'll take a deep dive into your Google Business Profile and identify opportunities to improve how Google understands and displays your business.

We'll review things like:

• Primary and secondary categories

• Business description

• Services

• Products

• Attributes

• Service areas

• Photos and videos

• Google Posts

• Q&A

• Reviews

• Profile completeness

• Conversion opportunities

And when possible, we'll make the improvements together during the session.

02 — LOCAL COMPETITOR RESEARCH

We're not going to guess what Google wants.

We're going to look at who's already winning.

We'll search the terms your customers actually use and examine the businesses appearing in local search and Google Maps.

We'll look at:

• Who is ranking

• What they have that you don't

• Their categories

• Their services

• Their reviews

• Their website content

• Their local relevance

• Their visibility across search

• Opportunities you can take advantage of

The goal isn't to copy your competitors.

It's to figure out what Google already understands about them — and where you have an opportunity to compete.

03 — WEBSITE + LOCAL SEO

Your Google Business Profile doesn't exist in a vacuum.

We'll look at how your website supports your local search presence and identify disconnects or missed opportunities.

We'll look for:

• Location relevance

• Service pages

• Local keywords

• Content gaps

• Internal linking opportunities

• Location pages

• On-page optimization

• Conversion opportunities

• Alignment between your website and Google profile

You'll leave knowing what your website should be saying and what your local search presence should be reinforcing.

04 — REVIEWS + REPUTATION

Your customers are already telling you what makes your business valuable.

Let's use that information.

We'll analyze your existing reviews to identify recurring language, services, experiences and customer priorities that can help shape your local search strategy.

We'll also look at:

• Review volume

• Review frequency

• Review themes

• Competitor reviews

• Review response strategy

• Opportunities for generating more relevant reviews

• Questions customers are repeatedly asking

Your reviews aren't just reputation management. They're customer research.

05 — AI SEARCH VISIBILITY

People aren't only searching Google anymore.

They're asking AI tools questions like:

"Who's the best [service] near me?"

"What company should I use for [service] in [city]?"

"What are the best [business type] in my area?"

We'll test relevant searches and see:

• Whether your business is being mentioned

• Which competitors are being recommended

• What information AI has about your business

• Which sources appear to influence the results

• Where your business has visibility gaps

Then we'll identify opportunities to strengthen the information AI can find about your business.

06 — LOCAL LISTINGS + DIRECTORIES

We'll look beyond Google.

Depending on your industry and location, we'll identify opportunities across relevant platforms such as:

• Apple Maps

• Bing

• Yelp

• Industry directories

• Local directories

• Professional organizations

• Review platforms

• Other sources that may influence local discovery

The goal isn't to be everywhere.

It's to be accurately represented in the places that actually matter for your business.

THIS IS A WORKING SESSION — NOT JUST AN AUDIT

One of the biggest differences between a Local Search Strategy Day and a traditional SEO audit?

We don't spend the entire day talking about what you should do.

We actually work.

Depending on your business, we may:

✓ Optimize your Google Business Profile
✓ Refine your services and categories
✓ Identify keyword opportunities
✓ Review and improve your Q&A strategy
✓ Identify content opportunities
✓ Analyze competitors
✓ Review your customer reviews
✓ Identify citation opportunities
✓ Review your website
✓ Test AI searches
✓ Build your local search strategy
✓ Answer your team's Google questions
✓ Prioritize your next steps

You get to ask questions. I get to show you what I'm seeing. And we work through it together.

WHAT HAPPENS AFTER OUR STRATEGY DAY?

This isn't a day where I hand you a giant SEO report and send you on your way.

The goal is to understand your business, uncover the opportunities, and determine what your local search presence actually needs.

We'll work through the priorities together, make improvements where we can, and create a clear direction for what happens next.

And if you decide you don't want to manage it yourself?

That's where Rank Rise Studio can take over.

FROM STRATEGY TO EXECUTION

At the end of our Strategy Day, you'll have a much clearer understanding of:

→ Where your business is currently showing up

→ What's helping your visibility

→ What's holding you back

→ What your competitors are doing differently

→ Where the biggest opportunities are

→ What should be prioritized

But you won't be left with a giant list of tasks you're now responsible for completing.

If you choose ongoing management, I'll take what we uncovered during our Strategy Day and turn it into an ongoing local search strategy for your business.

You provide the expertise about your business.

I provide the expertise about local search.

And together, we build something that works.

WHAT'S INCLUDED

BEFORE YOUR STRATEGY DAY

I do the digging.

Before we meet, I'll conduct a comprehensive review of your local search presence so we can spend our time together working on your business — not figuring out where to start.

I'll look at your Google Business Profile, website, competitors, reviews, local listings and AI search visibility.

I'll come prepared with the opportunities I believe deserve our attention.

YOUR STRATEGY DAY

We work through it together.

You'll spend up to 6 hours with Lauren DiPasquale, founder of Rank Rise Studio, in a private, hands-on working session.

We'll dig into the areas that matter most for your business and, whenever possible, make improvements together during the session.

Bring your questions.

Bring your team.

Bring the things you've always wondered about Google.

This is your day to ask.

YOUR NEXT STEP

You don't have to become the SEO person.

If you decide you'd rather have an expert continue managing your local search presence, Rank Rise Studio can transition directly into ongoing management.

I'll take what we learned during our Strategy Day and use it to guide your ongoing strategy — from Google Business Profile management and local SEO to reviews, listings, Maps and AI search visibility.

The Strategy Day gives us the foundation.

Ongoing management keeps building on it.

WHO IS THIS FOR?

Local Search Strategy Day is ideal for businesses that:

→ Have a Google Business Profile but aren't sure if it's actually working for them

→ Are investing in marketing but aren't seeing the local visibility they want

→ Have multiple people or departments touching their marketing and want an expert to bring the pieces together

→ Are launching a new location, service or market

→ Want to understand why competitors are showing up ahead of them

→ Want to improve their Google Maps visibility

→ Want to understand how AI search is changing local discovery

→ Have a team with questions about Google and local search

→ Want an expert to evaluate their current presence before committing to ongoing management

→ Know they need to improve their local visibility but don't know where to start

YOU DON'T NEED TO BECOME THE GOOGLE EXPERT.

You don't need to spend your evenings watching Google tutorials.

You don't need to figure out why your competitor is ranking ahead of you.

And you definitely don't need another 47-page SEO report sitting in your inbox.

You need someone who understands local search, can explain it in plain English, and can help you figure out what actually matters for YOUR business.

That's what this day is for.

And if you decide you'd rather have someone stay on top of it?

I'll be right here.

LOCAL SEARCH STRATEGY DAY

A private, hands-on local search intensive with Rank Rise Studio.

$1,000

Your Strategy Day includes:

✓ Pre-session local search audit
✓ Google Business Profile deep dive
✓ Competitor research
✓ Website + local SEO review
✓ Review & reputation analysis
✓ AI search visibility review
✓ Local listing & citation opportunities
✓ Live strategy + optimization session
✓ Up to 6 hours with Lauren DiPasquale
✓ Clear recommendations for ongoing priorities
✓ 30-day follow-up call

Ready to find out what Google — and your customers — see when they search for your business?

On-site sessions are available. Travel fees apply outside of 20 miles from Rolesville, NC.

WANT ME TO TAKE IT FROM HERE?

You don't have to leave Strategy Day with a to-do list.

If you decide that managing your local search presence isn't something you want to add to your team's plate, Rank Rise Studio can become your ongoing Local Search Partner.

I'll take the strategy we developed together and continue managing, monitoring and optimizing your presence as your business grows.

Strategy gets us started.

Ongoing management keeps your business moving forward.

SPECIAL RATE FOR STRATEGY DAY CLIENTS

If you move into ongoing Local Search Partner management following your Strategy Day, your Strategy Day investment is reduced to $800 and the onboarding fee is waived.

That means you're not paying twice to get your strategy and then hand it off.

We build the strategy together — and I can be the one who executes it.