How to increase organic traffic to your business
Organic traffic—visits from unpaid search results—remains a critical driver of leads and sales, but for local businesses, managing your presence on platforms like Google Business Profile, Yelp, and Apple Business Pages (Maps) is just as important as optimizing your website.
In 2025, nearly half of all Google searches have local intent, and 78% of mobile local searches lead to an offline purchase, often within just 24 hours. When your business is robustly represented on Google Business Profile or Apple Maps, you significantly increase the odds of showing up when customers search “near me” or look for a service in their area.
Why does managing these platforms matter?
Visibility where it counts: Google and Apple Maps are the dominant tools for local discovery—72% of consumers use Google Search, and over half rely on Google Maps to find local businesses. Having an updated, optimized profile boosts your chances of landing in the coveted local three-pack (the top map results).
Trust and conversions: 79% of consumers trust online reviews as much as personal recommendations, and 86% check a business’s location on Google Maps before visiting. High review ratings, photos, and recent posts encourage more clicks and calls.
Boosts organic traffic: Local listings often outrank standard website results in searches with location intent. In fact, for transactional local terms, over 60% of first-page results are business directory pages or map listings, not just traditional organic website links.
Mobile advantage: 61% of mobile searchers are more likely to contact a business if it has a mobile-friendly presence, and most local searches happen on a smartphone.
Managing Google, Apple, and Yelp profiles means:
Keeping your info and hours accurate for instant trust.
Posting regularly and responding to reviews for better social proof.
Using high-quality images and local keywords to improve both local pack and organic results.
Monitoring analytics to adapt your strategy as search trends evolve.
The ROI is clear: small businesses investing in local SEO—including active profile management—see up to a 400% return within two years, and most report it delivers more sales than paid ads over time. With 35% of U.S. consumers searching for local businesses weekly and nearly a third looking daily, an optimized business profile isn’t optional—it’s essential to maximize your organic reach, reputation, and revenue.
In summary, pairing strong website SEO with top-tier management of your Google, Yelp, and Apple business pages ensures you capture both traditional organic traffic and the rising tide of local, high-intent customers searching for exactly what you offer—right when they’re ready to act.